find_photog join_asmp login

ASMP-MIC Presents

Dean La Douceur - The A.E.C.'s of Marketing

This event has passed. Its description is archived below.

Many business professionals and communicators would have you believe that effective marketing is an expensive and complicated process. Dean demonstrates that marketing is a simple three step process of A.E.C -- Awareness, Engagement and Conversion. In his talk, Dean will reveal how keeping our activity simple and focused will lead to both effective, affordable marketing and closing more sales. He will also explain how many of the other rules, concepts and ideas which others insist upon are simply just tools and tactics that we can choose.