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ASMP-NC Presents

Judy Herrmann on "Earning a living when everyone has a camera"

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Thursday November 20th, 2014

Judy Herrmann will cover: •How advertising and marketing have evolved. •Industry trends and how they affect professional photographers. •99% of Millenials are more likely to engage with a friend than a brand. •What's Next? – come and find out! •She will show you how "THE VALUE PROPOSITION HAS CHANGED" •“Quality is not an absolute measure.” •Judy’s program will point out how your career of photography is no longer selling photography •PHOTOGRAPHY’S FUNCTION HAS CHANGED. You are not selling photography anymore She’ll make you think hard about "WHAT’S YOUR STORY?"

“For most of my career, the story I told potential clients was related to the quality of my work and my efficiency and resourcefulness on location. Wrong!

She’ll ask you the hard questions- WHO IS YOUR AUDIENCE? Find out why the days of the stable, long-lasting business model are a thing of the past.

A former president of the American Society of Media Photographers (ASMP), Herrmann is also a partner and founder of the Herrmann + Starke studio, specializing in digital still life and lifestyle photography for advertising and editorial clients. An Olympus Visionary since 2000, Herrmann lectures extensively about digital photography and sound business practices. She is an expert consultant on how to turn a passion for photography into a profession. Herrmann also developed an introduction to photography business practices program for the Olympus Meet the Pros lecture series and she often travels to ASMP chapters to present “I Need to Jumpstart My Business,” a seminar that helps photographers strategize on how to take their careers where they want to go. Herrmann recently won the International Photographic Council’s 2008 Leadership Award from the United Nations.

Will be held at the Oakland Hub 2323 Broadway, Oakland, CA from 7:00 - 9:30 PM

Sign Up will be live by 11/2/14