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ASMP-PA Presents

Thomas Werner: The Business of Fine Art Photography

This event has passed. Its description is archived below.

Have you ever wondered why Andreas Gursky’s images of the Prada Store are considered fine art and sell for tens of thousands of dollars while your images are considered commercial photographs?

The world of fine art photography is transforming as rapidly as the commercial marketplace. Creating and properly marketing a body of fine art work can be instrumental in developing multiple revenue streams to support your business while at the same time keeping your vision fresh and alive.

What is a fine art photograph? What is the correct market for your fine art work and how do you reach that market? How should you present your work to galleries, and create marketing materials and a Web site?

Thomas Werner, former New York gallerist, international curator and fine art photographer, will share his experiences about these topics and much more. He will explain how to build a relationship with a gallery and what happens when you get an exhibition. He will also help you identify realistic goals in the fine art world and how to maximize results based on those expectations.

If you've ever been interested in understanding the world of fine art photography, or if you're interested in opening new avenues for your work, this is an event that you can't afford to miss.