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ASMP-Atlanta presents

Working Outside the Comfort Zone

This event has passed. Its description is archived below.

Photographing Historic Marietta

Photographers all have the same goal in digital photography, to create beautiful images with precision tonal control, and simplify the production workflow with predictable and repeatable results. Constantly shooting similar types of subjects can put us into a comfort zone and not continually exercising our problem solving abilities. Looking for photography projects that are totally different pushes our creativity. In this program, Jim will take you behind the scenes of a three-year long, 400-page architectural photography book project and museum exhibition for the city of Marietta that was a departure from the daily projects in still life and industrial photography. Topics covered will include planning, coordination, and design, practical color management, shooting with tilt/shift lenses, Raw HDR capture and processing techniques, and final file archiving and storage.

Jim DiVitale

has been an Atlanta commercial advertising photographer and instructor for over three decades specializing in product photography and computer photo illustration. He is a PPA Master Photographer, Master of Electronic Imaging, Photographic Craftsman, Fellow of the American Society of Photographers, X-Rite Coloratti, and a sponsored instructor for Canon, Adobe and KelbyOne. Jim also serves as Director of Education for the Digital Imaging Institute for Science and Medicine and has lectured on digital photography before audiences across North America and Europe. Jim's award winning digital photography has been featured in many publications including Professional Photographer, Photoshop User Magazine, Photo District News, Digital Imaging, After Capture Magazine. Graphis Photo, Print, Archive Magazine, Create Magazine, Creativity, and Rangefinder. His clients have included Cisco, Mizuno USA, Rubbermaid, William Carter Co, Toshiba, TEC America, Kenneth Cole, Bellsouth, BP Amoco, COX Media, Genuine Parts Company, JP Morgan Financial, and Coca-Cola USA. View his portfolio and digital imaging blog at: