In this lecture, marketing consultant/educator Mary Virginia Swanson provides an overview of the fine art market for photographers.
This is a must for all photographers considering exploring the fine art market. It provides current insights on marketing and details of upcoming deadlines and events.
During this presentation, Mary Virginia Swanson will provide insights into the most efficient and effective avenues for introducing your work to industry professionals towards presenting your work in the collectible fine art market.
She will discuss the strategies surrounding submitting work to national and international juried exhibitions and portfolio review events such as FotoFest, Photolucida and European festivals. Art fairs such as AIPAD and Photo LA will be discussed from the standpoint of assessing market trends and helping artists determine which dealers will be most appropriate for their work.
Swanson will also cover the professional practices necessary to effectively present your photographs in the market, as well as sharing examples of effective self-promotion materials in print and on-line formats.
Handouts with related information will be shared with participants.
Mary Virginia Swanson makes it her goal to help photographers find the strengths in their work and identify appreciative audiences in today's marketplace. Swanson has a diverse professional background, having coordinated educational, publication and exhibition programs for a wide range of institutions and businesses in our field, and is considered an expert in the area of marketing and licensing fine art. Swanson currently works individually with photographers as a marketing consultant and her workshops and lectures on the subjects of marketing awareness and opportunities have proven to aid countless photographers in moving their careers to the next level.
Bring any non-perishable food to the event and get $5 off your admission fee. The food will be delivered to one of the needy food pantries in NYC.