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Texas Photo Roundup 2014 Presents

Social Media , Brands, & Photographers

Join us for a frank discussion about how commercial brands and editorial clients are using photography in social media. We'll talk about photographers being hired for their large social media followings, magazines handing over their accounts and what happens with the lines between a personal vision and a corporate brand are blurred.

Presenters and panelists include:

Whitney Johnson is the Director of Photography at The New Yorker where she oversees the photographic vision for the print magazine, digital editions, and the website. She produced and edited the photo essays Service and Portraits of Power, which won National Magazine Awards in 2009 and 2010, and contributes regularly to Photo Booth, the magazines photography blog. Before joining the magazine, Johnson worked at the Open Society Foundations, coordinating a grant competition for photographers and the Moving Walls exhibition. Johnson teaches at New York University Tisch School for the Arts, Columbia University School of Journalism, and the International Center of Photography, and is on the advisory council of the Alexia Foundation. She holds a BA in American Literature from Barnard College, and pursued postgraduate work in American Studies at Columbia University.

Steph Goralnick is a Brooklyn-based photographer and designer who captures the mayhem of New York City and shares stories of daily life with the mobile photography community on Instagram. Her work has been published on, PDN, Feature Shoot, TheDaily, and Pictory Magazine.

Maury Postal, currently an Associate Creative Director, Social@Ogilvy, has helped guide the most distinguished brands in the world to help advance their visual fluency on the social web. His work with BP, Crayola, Ford Motor Company, Hellmanns, LG, Lincoln, The Onion, PepsiCo, Sears, Wisk, The Peter G. Petersen Foundation and VMware has been met with critical acclaim in the mainstream media and global design community. Recently, he has collaborated with world-renowned fashion photographers Jamie Beck & Kevin Burg on The Lincoln Job, a short film inspired by the youthful, premium design of the 2015 Lincoln MKC presented as the first high concept Instagram-centric video series. In addition, he has been an advocate for brands like VMware to speak in a more humanistic tone through the power of imagery.

Moderated by Rob Haggart, former Director of Photography for Men's Journal and Outside magazines where he received recognition for his work from Ad Week (creative team of the year), PDN, ASME, SPD, CA, Graphis and American Photography. He is currently the editor and founder of the popular photo industry blog and the founder and CEO of, a software company that builds portfolio websites for photographers. He was recently awarded the Focus Award for a Rising Star from the Griffin Museum of Photography and is on the Board of Directors at Center in Santa Fe.

Early Registration 20% Discount ends January 7th!

$40 ASMP/ACP Members
$50 Non-members
$15 Students


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