February 27 & 28, 2014
Join commercial and editorial photographer Andy Anderson for a unique 2-day workshop.
One of the hardest situations a photographer can experience is staying true to one's own personal style in the face of a commercial assignment where photo editors, art directors or account planners are all focusing on their objectives for a shoot. Making sure you are not just taking orders from these people -- but instead bringing your own personal style and vision to life in the context of the assignment -- is the ultimate goal. This is what we will work together to achieve over the course of this workshop.
We will start by shooting an assignment that lets your personal style shine, then move onto a commercial job setting where you will be challenged to show your own personal take on a not-so-glamorous commercial subject.
Letter from Andy
Participant submits photos and/or URL to their website
Participants' Introductions: Show 2 images each, introduce themselves, tell a little of their background, say why they are there.
Andy shares a slideshow of his story, followed by questions from participants
Discuss afternoon assignment: Objective is to shoot a portrait in student's personal style. Subject must be new to the participant. Subject must be shot outside of studio.
Execute portrait assignment (instructor is available for consultation) for 2 1/2 hours (1 PM to 3:30 PM)
Edit and submit assignment, 3:30 to 4:30 PM
Give commercial assignment for commercial pharmaceutical advertisement. Participants must go and shoot an advertisement for
client without sacrificing their style.
Andy will be available to meet with participants one-on-one to discuss how they will tailor the assignment to their personal style.
Participants shoot pharmaceutical assignment, dawn till lunch.
Edit & Submit pharmaceutical assignment
Andy gives a lecture on marketing and promoting
Q&A and final thoughts
Note: The second day of this event is at the same time as other Texas Photo Roundup events. Please check the schedule if you are registering for other events.
Andy Anderson began his photography career as the first staff photographer for Men's Journal and currently shoots for some of the biggest and best advertising agencies in the world for brands such as, Adidas, Asics, The US Army and Marines, Diner's Club International, dodge RAM, Emirates Air, Barbados Tourism, Fiji Tourism, GoRV, Harley Davidson, Hummer, Kodak, Liberty Mutual, Hyatt, Nike, Verizon, Visa, Western Union, and numerous state tourism campaigns. His editorial clients include Outside, Stern, Audubon, Conde Nast Traveler, Town and Country, and he was instrumental with Garden and Gun magazine's success as the first contributing photographer. He was also one of the 9 photographers for the RAM- God Created A Farmer Super Bowl commercial in 2013.
His work has been recognized by numerous award shows, The New York Art Directors Club, Communication Arts, and Graphis and was nominated for Life Magazine "Elsie Award" for excellence in photojournalism. He was a finalist for the MPA Kelly awards for Creative Excellence in Magazine Advertising and a winner of the Gold Addy Award for self promotion in print advertising. The Forbes Gallery has work of his hanging in their permanent collection, and his work is featured in an exhibition at the Art Institute of Boston. Anderson was also one of the twelve select photographers invited to document the XIX Olympic Winter Games in Salt Lake City.