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ASMP-ONC Presents

SEO Essentials: Helping Clients Find Your Photography Business Online

This event has passed. Its description is archived below.

Now that Google let the Panda out of the zoo, things have changed dramatically in the world of search engine optimization. Did you know that most photo buyers now use the Internet to locate photographers? Is your Web site compatible with search engines? Are features of your site content sabotaging its ability to be found by your target audience? How can you help your customers find your services and you online?

Answers to these questions and more will be covered including how SEO affects your search ranking, the importance of selecting the right keywords, titles, and descriptions for every element of content you post. Learn how to increase traffic to your website and manage your online reputation. Blake Discher will help you learn how you can implement both on-page and off-page Search Engine Optimization (SEO) techniques to boost your site’s ranking in the leading search engines. He will cover a wide range of topics including correct page title tags, how to create an effective and optimized META description tag, keyword research, and how to integrate search keyword phrases into your website’s copy. You will learn back-linking methodology through the efficient use of your blog, what search engines consider to be spam, and SEO terminology so that you can do most of the work yourself.

Date:
September 25, 2013

Sign-in:
6:30pm

Program:
7pm - 9pm

Location:
Center for Creative Arts - located at the Tri-C Metro Campus
(Black Box Theater)
2809 Woodland Ave.
Cleveland, OH 44115
There is some street parking available. Guests can also utilize the underground parking garage by parking in unmarked spaces.

Registration for this program will be online only!!!

PLEASE NOTE - Food and drinks WILL NOT be permitted in the event.

This program was made possible through the ASMP Foundation.