find_photog join_asmp login

ASMP Seminars

What Do I Charge?

This event has passed. Its description is archived below.

Are you struggling with figuring out how to determine your fees? Are your clients asking for more but wanting to pay less? Are you uncomfortable talking to your clients about your prices? ASMP Past President, Richard Kelly, presents a candid discussion on pricing and licensing your commercial, editorial, corporate and retail (wedding/portrait) work. Take the mystery out of determining your fees and setting license terms so you can talk pricing with confidence!

This practical seminar includes:

  • what you need to understand about copyright
  • a real world look at how to license photographs in all sectors of the industry
  • why copyright, licensing and pricing are connected
  • steps for determining how much to charge
  • selling your price with confidence.

The Speaker

Richard Kelly © Shawn G. Henry

Richard D. Kelly is a Pittsburgh-based corporate and industrial photographer who creates environmental portraits of real people in real places with real passions. His portraits have been published in Fortune, People, Adweek, USA Weekend and other magazines, and his photo essays have appeared in Parenting and Pittsburgh magazines. In addition, his images have been exhibited at Concept Art Gallery, the Nikon House, the United Nations and the Silver Eye Center for Photography.

Formerly the Director of Photography at WQED Multimedia, Richard is now the president of Indigo Factory, Inc, a multimedia production company. He is also a past president of ASMP and currently serves as member of the ASMP board of directors. He lives with his wife Jennifer Pesci-Kelly and daughter Grace Ann on Pittsburgh's Southside.