Join John Harrington, author of the best-selling 'Best Business Practices for Photographers', for an insightful and solutions-oriented presentation on how to generate more revenue from the assignments, through pricing examples and discussion, negotiation strategies, and demystifying licensing of your work.
Unlock the mysteries surrounding how to price your work, and learn ways to negotiate from a position of strength. When it comes to licensing, how do you write a license that gives the client the permissions they paid for, without leaving loopholes you could drive a truck through?
Through a series of actual negotiated assignments, we will break down the negotiation and explain how to plan for the questions you'll get, and to know the best ways to answer them. When it comes to pricing, there seems to be a world of secrecy around rates. We will discuss solutions for stock and assignment pricing, as well as discuss tools for you to establish your own. When it comes to licensing, we'll discuss and explain the standardized licensing solution that is the Picture Universal Licensing System (or PLUS), and how to write a license, where to put the licensing language, and what the best format will be.Throughout the program, all of these elements will be integrated into each assignment discussed.
For over two decades, John has covered the world of politics, traveled internationally, and negotiated contracts and licensing along the way. John grew up in the Bay Area before moving to Washington DC in the mid-80's. A 2007 recipient of the United Nations' Leadership Award in the field of photography, Harrington's work has appeared in Time, Newsweek and Rolling Stone, and his commercial clients have included Coca-Cola, SiriusXM Satellite Radio, Lockheed Martin, and the National Geographic Society.
John has produced three commissioned books for the Smithsonian and the second edition of his book Best Business Practices for Photographers, remains a best-seller. In the Fall of 2010, a retrospective of the first 20 years in the profession - Photographs from the Edge of Reality, revisited highlights of his career. John has lectured across the United States to events for the American Society of Media Photographers, Advertising Photographers of America, Professional Photographers of America, and the National Press Photographers Association. John concluded serving his second term as the President of the White House News Photographers Association in May of 2011.