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ASMP-SNW Presents

Taking Charge of What You Charge with Maria Piscopo

This event has passed. Its description is archived below.

From the way you handle the first job with a new client to the first time you discuss budgets sets the tone and the code of behavior for the client/creative relationship. Maria brings this new program to you from her rep experience and her book, 4th edition Photographer's Guide to Marketing and Self-Promotion. To keep your clients coming back and paying your price, you need to become more aware of the courtship and bonding in the illustrator/client relationship.

Maria will teach you how to help your clients make the right choice -hiring you- by presenting them with proposals instead of prices. You will learn skills and techniques to better communicate as a creative professional on a business level and techniques to keep your fears from overcoming good business sense.

Topic Outline: Help the client hire you, How to get the price you want, Considerations for negotiation, Verbal estimates that win the job and Preparing job-getting cost proposals

This session will give you an unbeatable edge over your competition. It will help you become more comfortable and confident when quoting jobs and help you get more of the jobs you quote. This session applies to all levels of experience and includes specific techniques you can put to work immediately. Whether you have been in business two years or twenty years, getting paid what you want is an important issue in today's marketplace.

About The Speaker: Maria Piscopo ( is the author of the 4th edition Photographer's Guide to Marketing and Self-Promotion and Graphic Designer's and Illustrator's Guide to Marketing and Promotion - both published by Allworth Press and she has been an art/photo rep for twenty five years. She writes magazine articles for industry publications such as Shutterbug Magazine and Communication Arts and teaches marketing classes at Academy of Art in San Francisco. Maria's topics have been successfully presented to industry associations such as AIGA, ASMP, APA, ICON, CAPIC and PPA.