Within the ever-changing business model of photography, web-based marketing, networking and social media are now at the forefront of all professional marketing plans. LinkedIn is a prominent player inside the full array of social media engagements that are at the core of a professional photographer’s daily operations. Understanding how to leverage LinkedIn’s potential for the benefit of a comprehensive marketing strategy is therefore key to a successful networking activity. We are fortunate to have access to Lee Silverstein and his expertise with the vast array of business channels often hidden inside LinkedIn. In this brave new world, Lee’s invaluable insight on the potential tools available to all visual creatives inside LinkedIn is essential to enhance a complete circle of web presence, electronic marketing and networking.