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An ASMP Workshop

Photographers Helping Photographers at Utah State University

This event has passed. Its description is archived below.

This free daylong event will feature four presentations designed to give students, aspiring and professional photographers a solid understanding of how to run the business side of your commercial or fine art photography business.


March 2, 2013


The Utah State University Campus Fine Arts Complex
Manon Caine Russell Kathryn Caine Wanlass Performance Hall
4030 Old Main Hill
Logan, UT 84322-4030
Phone: 435-797-3040

Schedule and Topics

9 AM Doors Open
9:30 AM to 11:00 AM Breaking Into the Biz
with Judy Herrmann
11:15 AM to 12:30 PM Finding Your Career Path in Photography
with Jenna Close
  Lunch break
1:30 PM to 2:45 PM Get Out of the Way and Grow Your Business
with Ed McDonald
3:00 PM to 4:45 PM The Business of Fine Art Photography
with Thomas Werner


photo of Judy Herrmann
© Mike Starke, Herrmann+Starke

Since 1989 Judy Herrmann of Herrmann + Starke has partnered with Mike Starke to produce evocative imagery that utilizes playful compositions, beautiful lighting and exquisite post-production effects to communicate key messages and connect with audiences. Their creative work has been featured in numerous industry publications and won acclaim from Lurzer's Archive, Graphis, PDN, How, Pix and Communication Arts. A past National president of the ASMP, recipient of the United Nations International Photography Council's Leadership Award, and digital photography pioneer, Judy was named an Olympus Visionary in 2000 and recently hailed by Rangefinder Magazine as one of eleven "photographers you should know." Since 1995, her energetic and inspiring seminars have helped thousands of photographers build more successful businesses. Through one-on-one consultations and her blog,, she helps people earn a living doing what they love.

photo of Ed McDonald
© Shawn G. Henry

Ed McDonald's commercial work has garnered some of the industry's top awards, both locally and nationally. A body of Ed's work was recently selected by the Black Book AR 100 as one of the Top Ten Best Photographed Annual Reports in the world. Since then Ed has received additional AR 100 awards and is a repeat honoree. He was also selected in 2008 as one of the "ASMP Best of" series awards. Ed McDonald graduated from the Southeastern Center for Photographic Studies in 1984 and has been a commercial illustrative photographer based out of Central Florida for over the past 20 years, working on highly visible commercial accounts in the Advertising, Corporate, and Hospitality industries.

"I am a Photographer, a Photographic Storyteller.... I tell stories through visual imagery, be it motion or stills. I care about what the story has to say about my clients and who they are as a company. I take the utmost care with getting that story right. In today's fast paced, short-attention-span, visual world, it is extremely important to have a strong visual narrative that the audience connects with immediately. Let's talk about your story; I want to tell your story."

Ed currently serves on the National Board of the American Society of Media Photographers as a Director and is the Chairperson for ASMP's Social Media Committee. Ed's photographic specialties include People/Lifestyle for the Advertising, Editorial, Hospitality-Resort, Corporate and Annual Report sectors.

When Ed isn't busy telling stories, you can find him building tree houses, half pipes and generally just trying to keep up with his two (pre-teenaged) sons. For more on Ed's work go to

photo of Jenna Close
© P2 Photography

Jenna Close grew up wanting to be an actor, a world traveler or a truck driver. At one point she found herself volunteering in Africa during a break from her theatre career, and that's where she first picked up a camera. From then on photography became a way of documenting her acting destinations (both exotic and mundane). Eventually, one bug replaced another and Jenna retired from theatre in order to attend the Art Institute of Seattle. Upon graduation she fled the clouds and landed in San Diego to soak up the sun and pursue a career. The result was P2 Photography and a newfound love of surfing. P2 specializes in imagery for the alternative energy industry, most specifically solar with a few electric vehicle companies thrown in for good measure. They were recently chosen as one of the Best of ASMP 2011. Jenna has yet to learn how to drive a Big Rig, but in the meantime she helps drive ASMP as a Director on the national board.

P2 Photography is a 4-year-old company co-owned by Jenna Close and Jon Held. From the beginning, P2's business model has been centered around the growing alternative energy industry. They also recently began shooting aerial with a remotely controlled helicopter, while corporate portraits and "the world at work" round out their portfolio. Their clients include SolarWorld, Coldwell Banker, Embry-Riddle Aeronautical University and the Cincinnati Zoo. You can find them at

photo of Thomas Werner
© Shawn G. Henry

Thomas Werner is an Assistant Professor, past Photography Program Director, and current Co-Chair of the Faculty Council at Parsons The New School for Design in New York. Thomas is the former owner of Thomas Werner Gallery in Manhattan's Chelsea Art District. He currently lectures and teaches internationally on topics of Photography, Education, Business, Video, and the Art Market. He has had the pleasure of working with the State Department as a cultural representative for the United States in Russia, been a photography consultant for COACH, and a consultant for Rodale Publishing regarding contracts and licensing. Werner was a three term Director on the National Board of the American Society of Media Photographers, is a former President of ASMP's New York Chapter, former President of the ASMP Foundation, and co-founder of ASMP's nationwide Fine Art Specialty Group, among other committees. His personal art work and private collection of Russian photographs and artifacts have been exhibited internationally. In early 2012 he began a new collaboration with the United Nations Alliance of Civilizations focusing on Media and Literacy.