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ASMP Seminars

Photographers Helping Photographers

This event has passed. Its description is archived below.

This event will foster new — and realistic — ideas for your business. In these challenging economic times, Jim Cavanaugh, Jenna Close and Ed McDonald have all found answers for their businesses. Cavanaugh is rapidly expanding his client base with modest changes to his business approach and loads of direct marketing, Close focuses her business on one niche market and nurtures this approach into a sustainable future, and McDonald took an idea spawned by one client and made it a business reinvention. The successful results are inspiring to those just starting out and veterans looking for a place in our changing industry. Additionally, these events are a fundraiser for the Young Photographers Alliance (YPA), a mentoring organization for YPA logo the next generation of photographers. Come out and hear a new business approach and know that your admission fee is helping the next generation of image makers. The evening is truly about "Photographers Helping Photographers."

If you do not see your chapter listed below, contact your chapter leaders and put in a request to host this program. The generous support of Agency Access and Photoshelter allow us to bring this program to you at no cost.

Details for hosting this event:

To book this event at your chapter, contact Elena Goertz, or phone 215-451-2767.

Each event will host one of the three speakers. We cannot guarantee who will visit your chapter due to the busy schedules of these three image-makers.

The program will run until December 2012. ASMP and our sponsors will cover the costs for hosting these programs. The fees to attend will be donated to YPA at the end of the series. And, the chapter that raises the most for YPA will win a customized pop up banner to use at local events — a $400 value. Chapters are encouraged to be creative in their fund raising: pass the hat for additional donations at the end of the evening, or do a chapter matching funds approach, or invite a YPA mentee from your area (we can help you locate them) to come share what YPA has meant to them.

Speakers (one per event only)

© Stephen Sherman

Jim Cavanaugh is a 1975 graduate from the New England School of Photography. He is an architectural and aerial photographer based in Buffalo, NY. His clients include architects, engineers, interior designers, contractors, real estate developers, architectural product manufacturers and government agencies. Jim currently serves as the National president of ASMP. He is the former Chairman of ASMP's Copyright Committee and the Business Practices Committee of ASMP/Architecture Specialty Group. He is also Past President of the Western New York Chapter of ASMP, and an Allied Member of the Buffalo/WNY Chapter of the American Institute of Architects. Jim is well known as a strong advocate of copyright issues and ethical business practices in photography. He has lectured extensively on copyright, digital photography and business practices for photographers.

© Shawn G. Henry

Ed McDonald's commercial work has garnered some of the industry's top awards, both locally and nationally. A body of Ed's work was recently selected by the Black Book AR 100 as one of the Top Ten Best Photographed Annual Reports in the world. Since then Ed has received additional AR 100 awards and is a repeat honoree. He was also selected in 2008 as one of the "ASMP Best of" series awards. Ed McDonald graduated from the Southeastern Center for Photographic Studies in 1984 and has been a commercial illustrative photographer based out of Central Florida for over the past 20 years, working on highly visible commercial accounts in the Advertising, Corporate, and Hospitality industries.

"I am a Photographer, a Photographic Storyteller.... I tell stories through visual imagery, be it motion or stills. I care about what the story has to say about my clients and who they are as a company. I take the utmost care with getting that story right. In today's fast paced, short-attention-span, visual world, it is extremely important to have a strong visual narrative that the audience connects with immediately. Let's talk about your story; I want to tell your story."

Ed currently serves on the National Board of the American Society of Media Photographers as a Director and is the Chairperson for ASMP's Social Media Committee. Ed's photographic specialties include People/Lifestyle for the Advertising, Editorial, Hospitality-Resort, Corporate and Annual Report sectors.

When Ed isn't busy telling stories, you can find him building tree houses, half pipes and generally just trying to keep up with his two (pre-teenaged) sons. For more on Ed's work go to

© P2 Photography

Jenna Close grew up wanting to be an actor, a world traveler or a truck driver. At one point she found herself volunteering in Africa during a break from her theatre career, and that's where she first picked up a camera. From then on photography became a way of documenting her acting destinations (both exotic and mundane). Eventually, one bug replaced another and Jenna retired from theatre in order to attend the Art Institute of Seattle. Upon graduation she fled the clouds and landed in San Diego to soak up the sun and pursue a career. The result was P2 Photography and a newfound love of surfing. P2 specializes in imagery for the alternative energy industry, most specifically solar with a few electric vehicle companies thrown in for good measure. They were recently chosen as one of the Best of ASMP 2011. Jenna has yet to learn how to drive a Big Rig, but in the meantime she helps drive ASMP as a Director on the national board.

P2 Photography is a 4-year-old company co-owned by Jenna Close and Jon Held. From the beginning, P2's business model has been centered around the growing alternative energy industry. They also recently began shooting aerial with a remotely controlled helicopter, while corporate portraits and "the world at work" round out their portfolio. Their clients include SolarWorld, Coldwell Banker, Embry-Riddle Aeronautical University and the Cincinnati Zoo. You can find them at