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ASMP-SNW Presents

"Earning a Living When Everyone has a Camera" with Judy Herrmann

This event has passed. Its description is archived below.

Itís a crowded marketplace out there. With over 1.2 trillion photographs taken each year, the same old, same old just doesnít cut it any more. To grow a successful photography business, you need to be as creative in how you think about your business, your skills and your value as you are on set. In this lively and thought-provoking program, Judy Herrmann, ASMP past president and creator/host of ASMPís Business as unUsual webinar series, shares tips, tools, strategies and case studies to help you build an innovative business that can compete more effectively in established markets and attract new markets for your creative work. Ideal for students and emerging photographers who want to hit the ground running and established professionals eager to adapt to this changing world.


Judy Herrmann of Herrmann + Starke,, creates distinctive imagery for advertising, editorial and corporate clients that has won recognition from Graphis, Communication Arts, Lurzerís Archive and numerous award annuals. A past president of ASMP, Olympus Visionary and recipient of the United Nations IPC Leadership Award, Judy currently serves as ASMPís director of content strategy. Since 1995, Judyís energetic and inspiring seminars on smart business practices have helped thousands of photographers compete more effectively. Through one-on-one consultations and her consulting site,, she helps people grow creatively and financially rewarding businesses. Small wonder Rangefinder Magazine recently named her one of eleven photographers you should know.

Wednesday, October 7, 2015

Doors open 6:30

Talk at 7:00 PM

Art Institute of Seattle

2323 Elliott Ave

Seattle, WA 98121