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ASMP-ONC Presents

Pricing Aerobics with Todd Joyce

Come exercise your estimating skills with this educational and exhilarating, program on pricing. Commercial photographer Todd Joyce will hammer home what our clients are thinking, show what makes you valuable (or not) and give practical pricing info. Todd will present various projects and have the audience submit our estimates (anonymously) as well as sharing his pricing for the same jobs. Join us to get a better handle on our market, improve your estimating skills and understand the "value of you." Join us for an exercise in pricing as Commercial photographer and past president of ASMP, Todd Joyce ( will lead us through the difficult discussion and get beyond the taboo of talking about price. As photographers, we're constantly estimating, but how confident are we in the terms we use and the amounts we charge?

Todd will discuss who our clients are and what they're thinking, The "value of you" and practical pricing info. Todd will present several photo projects for audience members to submit our estimates - anonymously. Todd will share his estimate for each job as well as the audience's estimates, proving to be a very educational and interesting evening of discussions.

Please remember, ASMP or its members cannot tell photographers what to charge; but Todd can discuss and share what he would charge or has charged, and together we can learn more about our market, while improving how we estimate work.

October 6, 2015

5:45pm - 6:30pm (Sign in & Social)
6:30pm - 9pm (Program)

Keith Berr Productions
1420 East 31st Street
Cleveland, OH 44114
Studio entrance is off of Buck Ct., and street parking is available on E. 30th and E31st streets.