To build a successful career as a photographer (or assistant), you need to understand the business side of the business. In this lively and engaging seminar, ASMP past president Judy Herrmann outlines how earning a living in photography, motion and/or multi-media works today and provides a comprehensive overview of the nuts and bolts of starting and running your creative business. From book-keeping and taxes to paperwork and contracts, you'll get a solid understanding of what you need to know and a list of resources you can turn to when you need help. Get the tools you need to protect your interests and build a strong and profitable photography career.
Judy Herrmann of Herrmann + Starke, www.HSstudio.com, creates distinctive imagery for advertising, editorial and corporate clients that has won recognition from Graphis, Communication Arts, Lurzer's Archive and numerous award annuals. A past president of ASMP, Olympus Visionary and recipient of the United Nations IPC Leadership Award, Judy currently serves as ASMP's director of content strategy. Judy's energetic and inspiring seminars on smart business practices have helped thousands of photographers compete more effectively. Through one-on-one consultations and her consulting site, 2goodthings.com, she helps people grow creatively and financially rewarding businesses. Small wonder Rangefinder Magazine named her one of eleven photographers you should know.