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ASMP-DC Presents

"Winning Business Strategies - Estimating and Branding" an evening with Wonderful Machine

This two part, one evening event is the perfect way to shake off the lazy summer and get your business back in shape.


"Calculating the True Market Value of Your Work"

Please join Craig Oppenheimer as he presents insight into one of the hardest parts of commercial photography: figuring out what to charge clients. He'll cover the main concepts every photographer should have a handle on in order to calculate the true market value of their work, while reviewing common terminology, discussing negotiation principles and sharing a few real estimates. The presentation will be followed by a Q+A session to address additional topics.

Homework for the "Calculating the True Market Value of Your Work" section:

Please plan to read the following "Pricing and Negotiating" articles featured on Wonderful Machine's blog:

Splitting the Cost of an Architectural Shoot
Environmental Portraits for a Regional Insurer
Business Lifestyle Shoot for a Technology Company
Studio Portraits for a Pharmaceutical Manufacturer
Stock Contract for a Record Label
International Hospitality Shoot for a Luxury Hotel Chain
Architectural Lifestyle Images for a Hospital
Studio Portraits of Spokesmen for Social Media

Please also read the Business Resources featured on ASMP's website as additional references.


"Making Sense of the Marketing Puzzle"

Sean Stone will present a talk on branding and marketing for commercial and editorial photographers. Covering graphic identity, print and email promotions, websites, print portfolios and more, Sean will help attendees get a sense of all of the pieces of their marketing puzzle. A live website review and Q + A will follow the presentation.

Homework for the "Making Sense of the marketing puzzle" section:

Please plan to read the following expert advice articles featured on Wonderful Machine's blog:

Real World Branding
Emailers and Print Mailers
Creating Memorable Promos
Self-Assigned Projects
Using Social Media
Print Portfolios

About our Speakers:

Craig Oppenheimer:
As an Executive Producer at Wonderful Machine producer, Craig consults with photographers and leading ad agencies, magazines, corporations and graphic design firms to estimate and produce photo shoots of all shapes and sizes. He's recently estimated and produced projects for clients such as Target, Pepsi, Starbucks and Reebok while collaborating with photographers around the world. Prior to Wonderful Machine, Craig was an art buyer at Bank of America, and he's also worked in a variety of capacities in-house with other ad agencies in the Philadelphia and Baltimore areas.

Sean Stone:
Senior Photo Editor at Wonderful Machine, Sean has worked with hundreds of photographers all over the world to build or enhance their marketing materials and strategies. Before joining Wonderful Machine, Sean spent years working as an art gallery manager.

Tuesday, September 15, 2015

Event Time:
Doors Open 5:30 PM
Part 1 6:00-7:30pm
Part 2 7:30-9:00pm

Registration Fee:
ASMP Member $20
Pre-Registered Student $10
Pre-Registered Non Member $40
Non-Member Price at the Door $60

Preregistration Strongly Suggested Limited Space AVAILABLE:

415B Walker Court, SE
Washington DC 20003
(202) 674-9975
DC, Capitol Hill, three blocks from Eastern Market Metro.
Plenty of street parking on 11th and 12th streets at either end of Walker Court

Sponsored by: