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ASMP-CT Presents

Understanding the Value of Your Work Within Multiple Markets

This event has passed. Its description is archived below.

One of the most exciting recent developments for photographers is the growth of new markets for their work. Whether a fine print is shown in a museum or in a corporate office, reproduced as book cover illustration or featured within product advertising, the value of that photograph is different for each buyer. In this seminar, Mary Virginia Swanson will provide an overview of the value of your work within today's diverse photography marketplace.


About Mary Virginia Swanson
Advisor to Artists and Arts Organizations

Instagram: #maryvirginiaswanson
Twitter: @mvswanson

Mary Virginia Swanson is an innovator, educator, author, advisor and entrepreneur in the field of photography. After receiving her MFA in Photography (Arizona State University, 1979) she directed educational programs for The Friends of Photography including the Ansel Adams Workshop, headed special projects at Magnum Photos, and in 1991 founded SWANSTOCK, an innovative photo agency that managed licensing rights for fine art photographers. During her career she has coordinated educational, exhibition and publication programs for a wide range of institutions and organizations. Her seminars, workshops and lectures on trends and opportunities in photography have aided countless photographers in moving their careers to the next level.

Ms. Swanson is the author of The Business of Photography: Principles and Practices, and coauthored with Darius Himes Publish Your Photography Book(Princeton Architectural Press, 2011, updated and revised 2014). Her forthcoming title Finding Your Audience: An Introduction to Marketing Your Photographs will be released in 2015. Swanson has contributed articles in numerous publications, including Photo District News, British Journal of Photography and the compilation The Education of a Photographer.

To read her complete bio please visit her website.


Private Consultations with Mary Virginia Swanson

Thursday, March 5th
multiple time slots available
booked on a "first come, first served" basis
Hampton Inn & Suites
West Haven, CT

Attending CT ASMP Members: $200

While in New Haven, as a guest of ASMP CT chapter, Ms. Swanson will be offering a limited number of one- time, discounted one-hour consultations to current ASMP CT members who attend her lecture on Wednesday, March 4th. Ms. Swanson will tailor her mentoring services to meet your goals, such as:

  • Help you understand the business of photography and build your "toolkit" toward participation as an informed professional.
  • Maximize your investment in attending gallery expos and portfolio review events by helping you prepare for the event and planning for continuing discussions with reviewers to maximize on your investment in participation.
  • Assist you in identifying appropriate audiences for your work and strategizing how to present your work.
  • Guide you with your website [re]design so you most effectively communicate with your targeted audience, whether you wish for fine art sales, editorial placement, or publishing/licensing opportunities.
  • Guide you in preparing your self-promotion pieces.
  • Assist you with your research toward prioritizing potential creative clients in the advertising and design communities, if appropriate for you and your work.
  • Assist you in the exhibition and publishing process from start to finish and beyond for a completed body of work.
  • Inspiring you to stay creative and recognizing & building upon the strengths in your work.

Consultation Sign Up

Please download this PDF. It contains all the information regarding locations and how to sign up. MVS' assistant will be in charge of scheduling and has left detailed instructions in the PDF.




Register for MVS' lecture...