Strictly Business 3

Workshops

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Attendees could select six workshops from the list below to build the conference that best fit their needs.

 

Indicates workshop is recommended for students and emerging photographers. These workshops are the critical basics of a sustainable career in photography.

 

The Agile Photographer: A Multimedia Partner for Business with Jay Kinghorn

New technological tools are opening up a world of opportunity for photographers willing to learn, adapt and reorganize their business to provide new services to current and future clients alike. By integrating new roles with your existing photographic services, you become a trusted partner and adviser to help clients navigate the myriad visual marketing options available, serving an integral and irreplaceable role in your clients’ businesses.

• A thorough overview of the new publishing and advertising landscape with an emphasis on channels opening up on mobile devices.
• Insight into new business models and business opportunities along with the tools for evaluating what’s right for you and your clients.
• A new perspective on how valuable your skills as a photographer and visual communicator are in this new landscape.
• Real-world examples of how photographers today are building profitable, sustainable businesses by strategically pairing their strengths with client’s needs.

 

The Artist Lost and Found Part I with Sean Kernan

Photographers—all of us, of any age—begin like wide-eyed children. The deep art instinct opens us to the world and rewards us with the joy of just seeing. Then we make it our business, which supports us, but also pulls us away from the reason we started. If you think this loss doesn’t effect your business…think again.

• Learn the role of creativity in human development
• Get on your feet and experience the creative state
• Understand why developing these skills is important to your work

 

The Artist Lost and Found Part II with Sean Kernan

This workshop recaps the underlying premise explained in Part 1, then takes us further and deeper into the experience through more exercises and discussion. (Part 1 is not a prerequisite for Part 2)

• See examples of creative projects
• Learn approaches to encourage your creativity
• Q & A discussion on how to continue this journey past the workshop

 

The Basics of Copyright, Licensing and Pricing with Susan Carr

This overview of the industry is critical for anyone starting out in the business of photography.

• The essentials of copyright
• Learn how copyright, licensing and pricing are connected
• Practical steps for determining your fees

 

Breaking Into the Biz with Judy Herrmann

This workshop provides pragmatic steps and strategies for students and emerging photographers starting a photography career.

• Discover a wealth of resources for gaining real-world knowledge about this industry
• Learn how to transition from school to running your own photography business
• Gain sound business practices you’ll use as an assistant and photographer

 

Choose and Use Your Catalog Software with Peter Krogh

Learn how to make the most of your image collection - track jobs, usage, copyright submissions and more - with popular catalog software such as Lightroom and Expression Media.

• Get an overview of current software capabilities
• Learn effective strategies for grouping images
• See how to get more value from your images
• Work with metadata that can be read in any program

 

Copyright Registration Workshop with Kate Baldwin and Jim Cavanaugh

The workshop will outline ASMP’s best practices for registering your photographs and each participant will set up a template to make future image registration easy.

• The importance of copyright registration
• Common mistakes
• Step by step guide to online registration

 

Essential Business Basics with Susan Carr, Judy Herrmann and Richard Kelly

Join these industry experts for a fast paced dynamic workshop on the critical tools for running a small business. A must stop for students and those starting out!

• Small business essentials
• Understanding tax responsibilities
• Essential paperwork specific to photographers
• An overview of model and property releases

 

Essential Pre-production for Video: How to Budget, Quote and Crew Video Projects with Richard Harrington

In this workshop you’ll learn essential pre-production techniques so you can accurately charge for video projects and ensure you have enough dollars allotted to cover your costs and still turn a profit.

• How to use a Work Breakdown Structure to understand the video project
• How to estimate time to build services based budgets
• When to consider hiring outside help for key positions
• How to create a scoping document to define the project for your protection
• How fixed price contracts can be used for mutual protection

 

Finding The Right Gallery For You with Thomas Werner

In this program we will review galleries in different cities and discuss the how to choose the right gallery and right relationship in terms of location, pricing, style and career goals, for you and your business.

• How to find the right gallery for you in terms of location, style and personality.
• The difference between various art galleries and cities and how that relates to your goals as an artist.
• Defining your fine art work, making sure that your work is appropriate for the gallery.
• Gallery contracts, what to expect.
• Pricing, how should you price your art work.

 

Microstock: End of the world or a new world of opportunity? with Ellen Boughn

Learn about it before you place judgment. Make an informed decision on whether or not this business model is for you.

• Decide if volume stock sales in microstock suits your style
• Learn how to maximize low image fees/high volume stock licenses for profit
• Increase your knowledge about what to shoot and how for microstock
• Determine which microstock agency is best for you
• Exclusive or not? A topic for discussion

 

Multimedia & Digital Video Primer with Jay Kinghorn

Confused about where to start on shooting video? Intimidated by the options found in your video editing software? Frustrated by a slow workflow or poor quality video output? Do you want to get into video without getting in over your head? This workshop teaches you the key concepts necessary to make your first steps into the world of digital video or multimedia smooth ones.

• Master the foundational elements of a multimedia workflow, including file formats, codecs, frame rates, bitrates, and output options.
• Keep your still images, video clips and audio files organized for a smooth workflow and to prevent problems.
• Learn the basics of video encoding and compression for hassle-free and headache free output.
• Survey online publishing options to distribute your video for desktop and mobile devices.
• Learn best practices for preserving video and audio quality, collaborating with other professionals and publishing multimedia content.
• Develop a roadmap to acquire the necessary tools and skills needed to shoot, edit and deliver professional multimedia projects to clients.

 

Secrets to Driving Traffic to Your Blog with Rosh Sillars

Photography buyers use blogs to help select photographers; help them find yours.

• Why you want blog followers
• The words you use
• The social media advantage
• Networking for more traffic
• New cutting edge ideas

 

Shooting Video with the HDSLR Cameras with Gail Mooney

This workshop will discuss the pros and cons of this new video tool.

• Audio considerations (and workarounds) — some content overlap with "Thinking and Shooting in Motion" on the topic of audio.
• Tips on stabilization rigs and tripods.
• When are the SLRs the right choice for video.
• Post production basics.

 

Stock Recipes with Shannon Fagan

Stock has changed in this Internet Age, but there are recipes for success.

• Learn what is selling and how it sells
• Tips on how to evaluate your work for marketing as stock
• Information on stock photography production
• How to submit images

 

Strategic Estimating with Jeff Sedlik

This workshop will help you to deliver estimates that win jobs and generate profit in a competitive and evolving marketplace.

• Communicating effectively with your client to gain a competitive advantage
• Avoiding pitfalls and loopholes when estimating
• Writing licenses that satisfy your clients needs, while protecting your rights
• Pricing considerations in today’s competitive marketplace
• Overcoming objections, and revising your estimate in response to client’s requests

 

Strategic Reinvention with Judy Herrmann

This session provides real-world tools and strategies for building a creatively and financially rewarding career while adapting to changing realities.

• Develop a wide-ranging arsenal of tools for solving business problems
• Get effective techniques for identifying new opportunities
• Learn to assess new directions and make better decisions
• Gain insights on current industry trends and how you can exploit them

 

Thinking and Shooting in Motion with Gail Mooney

An introduction to working in video for the still photographer.

• Learn how to think for creating in motion.
• The critical importance of audio. (Some content overlap with "Shooting Video with the HDSLR Cameras" on the topic of audio.)
• Tips for capturing quality sound.
• Post production (it’s different than still).

 

What Makes a Successful Portfolio? with Ellen Boughn

Whether on the Internet, an iPad, your Facebook page or prints, your portfolio is your most powerful message about who you are as a creative producer.

• Learn the steps in editing your portfolio for maximum impact
• What does your book say about you besides showing your work?
• How should you tie your portfolio to your web presence?
• What do clients look for in a book every time?

 

Work for Hire and Other Video Practices — Understanding Your Rights as a Video Creator with Richard Harrington

The world of video has very different business practices from the world of photography; clients often expect work-for-hire arrangements and all rights to transfer to them. How can you protect yourself? This session offers practical advice from a business owner’s view.

• What are the typical arrangements used to pay video creators
• Different payment terms, understanding when you should be paid
• Protecting your rights to building a portfolio
• When rights transfer to the client
• Creating your own productions and retaining rights.

 

Your Website — Your Essential Marketing Tool with Blake Discher

Websites are the number-one resource the majority of photo buyers use to select photographers — be sure yours is up to the task.

• What should your website contain?

• Design aesthetics vs. usability

• Effective copywriting with an eye to SEO