find_photog join_asmp login
ASMP Seminars

Strictly Business 3


© Kate Baldwin

Kate Baldwin is a native of Seattle and has owned and operated Kate Baldwin Photography since 1995. Kate specializes in food and lifestyle photography for editorial, packaging and advertising. Her mix of fine art and commercial training enables her to bring a sense creativity, depth and grace to her subjects. Kate’s images have been used by companies such as Canon USA, Nissan/Renault and Starbucks and featured in publications near and far, including Seattle Magazine, Modern Bride, PDN and Stern Magazine Germany.


In addition to teaching and lecturing at numerous northwest colleges, Kate currently serves on the National Board of Directors for the American Society of Media Photographers (ASMP) and is the current ASMP Foundation President. Kate is also a traveling volunteer educator for ASMP’s successful “Registration ©ounts” seminar.


When not photographing, Kate enjoys hiking, traveling, gardening and teaching snow skiing to students of all ages and abilities.

© Pavel Losevsky

Behind the creation of four major photography collections, Ellen Boughn uses decades of experience to guide photographers through the maze of opportunities and pitfalls in today’s marketplace. Ellen has over thirty years of experience as an editor/executive at Corbis, Dreamstime, UpperCut Images, Workbookstock and Getty (Stone). She has directed the production of hundreds of shoots, reviewed thousands of portfolios and is a frequent speaker at industry events. She acts as an expert witness and appraiser and is a member of ASMP, ASPP, and PACA. Her book, Microstock Money Shots — Turning Downloads into Dollars was recently published by Amphoto. She tweets @ellenboughn

© Rachel Holland

Susan Carr is a Chicago-based photographer and has been in business for over twenty years. Her photographs are included in corporate and private collections, most notably the Pfizer Corporation and the Museum of Contemporary Photography. A past president of ASMP, Susan has long been dedicated to the advocacy and education of fellow photographers. Susan organizes and manages the highly successful ASMP Strictly Business conferences and currently serves as Education Director at ASMP. Susan is the editor of the latest ASMP Professional Business Practices in Photography (2008), published by Allworth Press and recently completed her own book, The Art and Business of Photography.

© John Slemp

Jim Cavanaugh is an architectural and aerial photographer based in Buffalo NY. His clients include many leading architectural, engineering, construction and real estate development companies. In addition to his 35 years experience as a working photographer, Jim has served 24 years in various volunteer leadership positions in ASMP including 11 years as a National Director. Jim is currently 1st Vice President of ASMP and Chairman of ASMP’s Copyright Committee.


Jim is a strong advocate for copyright issues for independent creators and ethical business practices in photography. For six years, he taught “Professional Business Practices for Photographers” at Villa Maria College. He has also lectured widely on photography business practices, aerial photography and copyright, including ASMP’s popular “Registration ©ounts” seminars.


In addition to photography, Jim is a licensed, instrument-rated pilot and owns his own airplane. His aviation passion is competitive aerobatics!

© Mary Duprie

Detroit photographer and educator Blake Discher specializes in people photography for leading editorial publications and Fortune 500 corporations for advertising and annual reports throughout the world. His clients include General Motors, Chrysler, American Airlines and Oracle. Blake also consults for small businesses on search engine optimization. He shares his knowledge with students and other photographers through his involvement with the American Society of Media Photographers, most recently as an educator in ASMP’s successful Strictly Business 2 conferences. A professional photographer for 20 years, he shares his home with his wife Lesley and his five-year-old son Blake. When not working, he’s usually tinkering with one of his British-made vintage Triumph automobiles.

© Al Rivera

Shannon Fagan's ten-year start-up entrepreneurial experience in New York is flanked by extensive operations in Vancouver, BC and Beijing/Shanghai, China. He began his career by combining an interest in personal work merged with commercial endeavors in stock imagery for Getty Images, Corbis, Blend, Image Source and multiple others. In turn, this combined effort was used to fuel an assignment portfolio to garner the attention of BMW, The New York Times, Fortune, The United Way, and Intel. Photo District News has recognized his work in PDN’s 30 and he has been published in the Communication Arts, Print’s Regional Design, and American Photography Annuals.

Shannon is a former President of the Stock Artists Alliance and is on the Advisory Board for the Young Photographers Alliance. He is an excellent source of advice for stock photography production considerations, how to approach agencies, and planning for future revenue growth. His operational experience is a source of solace in challenging economic conditions. Shannon can speak to where the industry is headed and your future placement in it based on towering strengths of your skill set and interests.

© Scott Kelby

Richard Harrington is an internationally published author with more than 25 books to his name. His book, Photoshop for Video, was the first to focus on Photoshop’s application in the world of video. He’s also the lead author for From Still to Motion: A photographer’s guide to creating video with your DSLR.


Rich is a member of the National Association of Photoshop Professionals Instructor Dream Team and a popular speaker on the digital video circuit. He has been a Program Manager and Technical Chair for conferences at the National Association of Broadcasters convention since 2003. A Master’s Degree in Project Management fills out Rich’s broad spectrum of experience.

© Mike Starke, Herrmann+Starke

Judy Herrmann is a past president of the ASMP, an Olympus Visionary and recipient of the United Nation’s IPC Leadership Award. As a partner in Herrmann+Starke, she creates visually compelling still life and lifestyle images. Her work has won acclaim from Lurzer’s Archive, Graphis, PDN/Nikon Self-Promotion Awards, How International Design Annuals and Pix Digital Annuals and has been featured in numerous industry publications including Communication Arts, How, and Digital Photo Pro. A widely quoted expert, she has lectured extensively on digital photography and business practices since 1995. As a consultant, she helps photographers and other creative service providers develop a creatively and financially satisfying business.

© Todd Joyce

Cincinnati photographer Todd Joyce of Joyce Photography has been working as a commercial photographer since 1991, specializing in people photography on location for concepts in advertising and corporate photography. Todd has received many awards for his work including a National Addy, as well as an award from Kodak. His work has been displayed in the Nikon Gallery in NY and has been seen in publications such as Rolling Stone. Clients over the years include Kodak, Proctor & Gamble, Chiquita, Johnson and Johnson, 5/3rd Bank, General Electric, Hobart, and many hospitals and various companies. Active in the American Society of Media Photographers (ASMP), Todd is the immediate past president of ASMP and is currently serving on the national board of directors as 1st Vice President, Membership Chair, Ethics Committee Chair, Board Member of the ASMP Foundation and the Chair of the Governance Committee.

© Elliott Cramer

Richard Dale Kelly, a Pittsburgh based photographer who creates environmental portraits with style, is the President of the American Society of Media Photographers. He is a thought leader in the industry and is passionate about educating and empowering those in the photographic community. Richard’s body of photographs includes both commissioned assignment and personal works both satisfying his mission to capture real people in real places with real passions. His photo essays have been published in Parenting and PITTSBURGH magazines. Richard was Director of Photography at WQED Multimedia and PITTSBURGH Magazine from 2003–2007. In 2009, he received a Fellowship from the Pennsylvania Council on the Arts for his Artists and Scientists Photographic Project. His photographs have been exhibited at Concept Art Gallery, the Nikon House, the United Nations and Silver Eye Center for Photography. Richard is the President of Indigo Factory, Inc, a Multimedia Production Company producing photography, multimedia, strategic planning & project management for companies and non-profit institutions. He is also an adjunct instructor at Pittsburgh Filmmakers.

© Stanley C. Leary

Tom Kennedy is an internationally known visual journalist with 35 years of print and online journalism experience, including positions as Managing Editor for Multimedia at and Director of Photography at the National Geographic Society. He has created, directed, and edited visual journalism projects that have earned Pulitzer Prizes, as well as EMMY, Peabody, and Edward R. Murrow awards.

As the Managing Editor for Multimedia at, Kennedy conceptualized and developed its multimedia section, and created the first documentary video team to produce stories for a newspaper-based web site.

Kennedy has been a featured speaker at some of the most prestigious journalism conferences and media workshops around the world, while also consulting to various academic institutions and international media companies on topics ranging from media management to multimedia storytelling and innovating within a corporate environment.

Currently, he is on the faculty of the S.I. Newhouse School of Public Communications at Syracuse University as the endowed Alexia Foundation chair in the multimedia, photography, and design department.

Kennedy serves on the Board of Advisors for The Knight Center for International Journalism within the School of Communication at the University of Miami, as well as on the Board of Directors for the Eddie Adams Photo Workshop.

© John Fogg

Sean Kernan is a widely-exhibited photographer, writer, and pioneering teacher. Author of The Secret Books (with Jorge Luis Borges) and Among Trees, he has exhibited in the US, Greece, France, Italy, Egypt, Mexico, and. Korea, and published in the New York Times Magazine, Smithsonian, New York, Atlantic, Bloomberg, Communication Arts and Graphis.

He has lectured at the New School, Art Center (Pasadena), ICP, University of Texas, Wesleyan University, Hallmark Institute, and the Maine and Santa Fe Workshops. He is a frequent speaker at conventions and graduations, and has won numerous awards, including an Doctorate (H.C.) from Art Center in Pasadena. He has written for Communication Arts, Graphis, and Lenswork.

© Josh Blumental

Prolific author, provocative speaker and Olympus Visionary photographer Jay Kinghorn guides companies in boosting their marketing efforts and brand awareness through the use of visual media. His company, Kinghorn Visual, focuses specifically on the strategic use of, creation of and distribution of Web/mobile video and other multimedia.

© Kelly Castro

Peter Krogh is the author of The DAM Book (O’Reilly, 2009), the most widely used reference on collection management for photographers. He travels the world, advising photographers, institutions and major companies on best practices in digital imaging. Peter lives in the Washington DC area, where he operates a photography, consulting and digital media production company. He was one of two principal authors of the website. Check out and for more information.

© Keana Lock

San Diego based photographer Kevin Lock has been capturing “people doing what they do,” specializing in environmental and celebrity portraiture, documentary work and corporate photography since 1990. In 2003 Kevin became a general member of the ASMP, and in 2006 he joined the San Diego Chapter Board of Directors. After one year of service Kevin became president of ASMP SD and served two terms. In the spring of 2010 Kevin was elected to the National Board of Directors, where he is currently as the chapter liaison for 10 chapters.

Gail Mooney is co partner of Kelly/Mooney Productions, a visual communications company based in the NYC metropolitan area. Gail has over 30 years of experience in photography; her clients include National Geographic, Smithsonian, Travel & Leisure, Hong Kong Tourist Association, AT&T and American Express.


In 1999, Gail began producing and shooting video projects. She has produced three short documentaries: Freedom’s Ride, a story about two diverse groups of high school students retracing the Civil Rights Movement of the 1960s, The Delta Blues Musicians, and Through the Hearts and Hands of Children about the New Jersey Youth Symphony. Gail is currently in post-production on her latest project Opening Our Eyes, a documentary about people making a positive difference in the world.


Gail currently serves on the ASMP National Board, chairs the Motion Study Group and is the co-founder of the ASMP video listserv. She writes her own blog and is a regular contributor to ASMP’s blog Strictly Business.

© Clem Spalding

Eugene Mopsik has served as Executive Director of the American Society of Media Photographers (ASMP) since 2001. His long and distinguished record with the trade association includes serving on ASMP’s board for many years including a term as president in 2000/01. He has been engaged in discussions with the Nielsen Corp., Getty Images, the New York Times regarding their new freelance contract, and he has worked to create new agreements between photographers and the American Institute of Architects (AIA) regarding the rights to images submitted for various AIA competitions. Recently he has also been active in the creation of strategy for Congressional discussions related to Orphan Works legislation. He serves on the boards of the Copyright Alliance and the PLUS (Picture Licensing Universal System) Coalition. Prior to his position at ASMP, his career was as a successful Philadelphia corporate/industrial photographer since he graduated from the Wharton School of the University of Pennsylvania with a Bachelor of Science in Economics degree.

Jeff Sedlik is a photographer, director, educator, publisher, expert witness and consultant. A leading authority on image licensing, copyright and the business of photography, Sedlik is President of the PLUS Coalition, past National President of the APA, and a Professor at the Art Center College of Design.

Recognition: 2005 International Photography Council Industry Leadership Award. 2006 PhotoMedia Photography Person of the Year. 2007 APA Industry Advocate of the Year. 2008 Honorary Masters Degree for Lifetime Achievement in Photography, Brooks Institute. Other awards: Clio, Ozzie, Creativity, Art Directors Club, Communication Arts, One Show, PDN/Nikon, Art Direction Magazine.

Rosh Sillars is a veteran photographer based in Michigan. He specializes in people, food and interiors photography. He is known as the New Media Photographer, hosts a podcast under the same name, and speaks nationally on the topic of social media.


He owns The Rosh Group Inc., a creative representation firm. Additionally, he teaches photography at two universities and is a social media consultant for Synectics Media.


Rosh is an active member and past president of the ASMP Michigan Chapter.

© Blake Gardner

Colleen Wainwright is a writer-speaker-layabout who started calling herself “the communicatrix” when she hit three hyphens. She spent 10 years as an award-winning TV copywriter crafting ads for brands like Wheaties®, Gatorade® and Jell-O®, and another 10 acting in them for cash money. Since deciding she’d blow her brains out if she had to sit through one more meeting about which way the bears danced around the cereal box, Colleen spends most of her time teaching other creative souls how to talk about what they do in a way that wins them attention, work and satisfaction and the rest of it horsing around on the Internet.

© John Slemp

Thomas Werner is a graduate of The University of Wisconsin with a BA in Communications, The Art Center College of Design in Pasadena with BA in Photography, and Long Island University with an MFA in New Media and Performance. Thomas is a professor at Parsons The New School for Design, owns Thomas Werner Gallery, and works as a commercial and fine art photographer in Manhattan. A former Director on the ASMP National Board, Werner lectures internationally on Photography, Video, Education, Business, and the Art Market; has worked with the State Department as a cultural representative in Russia; has been a photography consultant for COACH and Rodale Publishing; and has curated gallery and museum exhibitions in the United States and internationally.


Table of Contents

Strictly Business 3