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Strictly Business 3

Consultations

At each SB3 event, some of our speakers and workshop leaders are available for private, one-on-one discussions about selected aspects of running a photography business. The sessions are held on Friday from 9:00 AM to 4:00 PM — before the main conference gets underway. Each 30-minute session costs $75. Advance registration is necessary.

The Consultants

Ellen Boughn — Marketing and portfolio review

Behind the creation of four major photography collections, Ellen uses decades of experience to guide photographers through the maze of opportunities and pitfalls in today’s marketplace. She also acts as an expert witness and appraiser. Her book, Microstock Money Shots — Turning Downloads into Dollars was recently published by Amphoto.

Blake Discher — Website SEO review / Sales & Negotiating

A Detroit photographer and educator, Blake specializes in people photography for leading editorial publications and Fortune 500 corporations for advertising and annual reports throughout the world. For the past two years, he has traveled the country presenting the highly acclaimed “I Stink At Negotiating” seminar. Blake also consults for small businesses on search engine optimization.

Shannon Fagan — Stock Photography / Strategic Business Planning / Career Change Evolution

Shannon Fagan's ten-year start-up entrepreneurial experience in New York is flanked by extensive operations in Vancouver, BC and Beijing/Shanghai, China. He began his career by combining an interest in personal work merged with commercial endeavors in stock imagery for Getty Images, Corbis, Blend, Image Source and multiple others. In turn, this combined effort was used to fuel an assignment portfolio to garner the attention of BMW, The New York Times, Fortune, The United Way, and Intel. Photo District News has recognized his work in PDN’s 30 and he has been published in the Communication Arts, Print’s Regional Design, and American Photography Annuals.

Judy Herrmann — Strategic career planning

Judy is a past president of the ASMP, an Olympus Visionary and recipient of the United Nation’s IPC Leadership Award. As a partner in Herrmann+Starke, she creates visually compelling still life and lifestyle images. As a consultant, she helps photographers and other creative service providers develop a creatively and financially satisfying business.

Richard Kelly — Portfolio Reviews

Richard Dale Kelly, a Pittsburgh based photographer who creates environmental portraits with style, is the President of the American Society of Media Photographers. He is a thought leader in the industry and is passionate about educating and empowering those in the photographic community. Richard’s body of photographs includes both commissioned assignment and personal works both satisfying his mission to capture real people in real places with real passions.

Sean Kernan — Portfolio review

Sean has careers in commercial and fine art photography and in teaching. As a teacher, his interest is in exploring the nature of creativity and its central role in our formative years and subsequent lives. He is the author of two monographs, The Secret Books with Jorge Luis Borges, and Among Trees.

Jay Kinghorn — Advice on workflow, color management, image processing, multimedia, video editing and video publishing

An Adobe Photoshop Certified Expert trainer, Jay uses his unique skill to help companies and organizations strengthen their workflow processes and envision creative uses for photography. His company, RGB Imaging, works with clients to develop automated workflows for print, Web and interactive marketing.

Peter Krogh — Advice on workflow and digital asset management techniques (available only at the Philadelphia conference)

Peter Krogh is the author of The DAM Book (O’Reilly, 2009), the most widely used reference on collection management for photographers. He travels the world, advising photographers, institutions and major companies on best practices in digital imaging. Peter lives in the Washington DC area, where he operates a photography, consulting and digital media production company. He was one of two principal authors of the dpBestflow.org website.

Rosh Sillars— Social Media consultation

Are you unsure how social media can support your photography business? Rosh Sillars is a co-author of The Linked Photographers' Guide to Online Marketing and Social Media, professional photographer, digital marketing consultant and university photography and social media instructor. He will help you develop a professional plan to support your business.

Colleen Wainwright — Marketing mini-diagnostic

Colleen Wainwright is an L.A.-based writer-speaker-consultant who started calling herself “the communicatrix” when she hit three hyphens. She spent a decade writing commercials and another decade acting in them for cash money. Now she uses her powers responsibly, helping creative types get clear on their core message so they can market themselves with joy and ease.

Thomas Werner — Portfolio review

Thomas is a professor at Parsons The New School for Design; he also owns Thomas Werner Gallery and works as a commercial and fine art photographer in Manhattan. He has worked with the State Department as a cultural representative in Russia; has been a photography consultant for COACH and Rodale Publishing; and has curated gallery and museum exhibitions in the United States and internationally.

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