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Business articles > Attitude Counts
Attitude Counts
Guidelines for Assistants
By Pamela Kruzic
The following is a compilation of responses that the author received after posting
an inquiry on the ASMP members-only forum at [www.asmp.org] combined with her own
experience as an assistant. Information providers: David Budd, Alan Farkas, George
Fulton, Ira Mark Gostin, Tom Hussey, Jeffrey Jacobs, Deborah Gray Mitchell, Harrison
Northcutt, Michael Sharp. Edited by: Ira Mark Gostin and Michael Sharp. Special thanks
to Jerrianne Lowther and Roy Buckner.
Introduction
Working with an experienced, professional commercial photographer can be both
exhilarating and exasperating. If I had to pick one thing that it takes to succeed
as an assistant it would be an unequivocal dedication to the successful completion
of the project. You will receive none of the credit, except possibly from the
photographer who recognizes and praises your contribution. The rewarding experience
involves the intrinsic satisfaction associated with taking part in the creative
process and helping to overcome and resolve the numerous problems. At the end of the
day, you may be dirty, tired, wired, scraped, pinched, and punchy. On the other hand,
some projects may be so low key and enjoyable that getting paid seems a little
peculiar. One day it is setting up for forklifts and backhoes, the next it is wedding
cakes and ribbons, or celebrities and CEOs. It is this type of variety that keeps
making each day a new and exciting adventure.
There is one aspect to be aware of when working with a photographer for the first
time. Initially, your every move will be watched. It may seem that he/she is finding
fault with everything you do and the way you do it. Don't defend or argue. This
usually originates from the fact that the photographer is watching to see that his
very expensive equipment is being handled properly, and also trying to help you do
your job better. Once they are comfortable with your capability this will subside.
Another aspect to be aware of and remember is that the photographer is under a great
deal of stress. He/she carries the responsibility for the project's success. The more
professional photographers are less likely to let pressures affect the treatment of
their team, but it can happen. Not that anyone should accept verbal abuse, but if you
are spoken to sharply or abruptly at times it may be from pressures that you are not
aware of. Just move on. Hurt feelings, grudges, and anger just get in the way of
your concentration.
An assistant may be able to avert some problems by simply noting and interpreting
small details in the photographer's actions. For example: If the photographer walks
across the room to set down his/her drink instead of next to the shooting area, then
obviously don't set your drink in the shooting area. On the other hand, just because
the photographer gives a lens cap a toss into the camera case, this is not permission
for the assistant to do the same. Just use common sense and pay attention.
Remember, an assistant is a part of a team, a tool that the photographer uses to
achieve his vision. You are not there to talk about yourself. That was done when the
photographer hired you. No chattiness with clients, art directors, etc. Common courtesy
and pleasantries are fine, but remember your purpose is to be there for the photographer
and do everything within your power to help him/her attain the artistic goal and to not
interfere with a smooth shoot.
Attitued/Attributes
Above all else, an assistant must have a positive attitude including a sincere desire
to be there, a willingness to learn, enthusiasm towards the project.
Be a listener, flexible, efficient, punctual, able to follow instructions, aware of what
is going on, motivated and show initiative. You must be able to swallow your pride - it
is not a question of "if you will catch it," just when. Whether it is your fault or not,
you might as well get over it and move forward.
Anticipate what is going on, what will be needed next, what will next go wrong and prevent
it. Remember good manners and be politically correct. Also important is compatibility.
Try to be amiable, sometimes it works, sometimes not.
Communication
Try to get an understanding of what is expected of you. Each photographer has different
requirements and expectations. Talk to him or her, build a relationship. Know when to
speak and when to be silent. Chattiness is deadly. Most likely you will miss something
important if your lips are flapping. Be aware that sometimes you will be listening between
the lines, to subtleties.
Don't assume. If you're not sure, ask. Better to ask and feel stupid than to not ask and
be stupid, and possibly destructive. Be discreet: if you need to let the photographer know
that something isn't right, don't announce it to the whole set. There is a time and a place
for everything; figure out when/where that is. A good photographer is alert to his/her team
and will usually be able to recognize that you need to tell him/her something.
Preparedness/Tools
Wear the proper clothing for the job, and ask beforehand. Also, ask about the nature of
the job. Some of the tools you should have in your kit are a sharpie pen, watch, fanny pack,
small pad for notes/instructions, a survival tool, Band-Aids, aspirin, and for emergencies:
some cash ($20-$40) and a quick snack/water.
A more advanced kit might include: a small flashlight, various tapes (black photo, white,
double-sided), a plug-in electrical circuit tester, work gloves, dual timers/clock for
timing Polaroids, and various hand tools.
The A.S.H.: This is an Adjustable Sense of Humor that can be set to fit each photographer's
personality. Don't forget to bring it.
Safety
Think. Don't run around impulsively. Move carefully and decisively. Protect equipment from
theft and damage. Use down time to repair, organize, re-stock, check cords, and clean-up set.
Protect against trip hazards, such as cords, stands, or wires. There are certain ways to set
up stands and hang cords. Your carelessness could be quite expensive to the photographer.
Skills/Technical
Be alert to what is happening or is not happening with the equipment. Be attentive to: sync
cords, recycle times, strobes firing, gels, reflectors, stands, props. Watch that slaves
don't get blocked. Notice where gear comes from and put it back in same place, same way.
Keep equipment clean and organized. Put things back in cases instead of around set so they
are less likely to get lost.
The following advanced skills are things to consider only if the photographer has requested
your added participation. Never touch the camera unless instructed to do so. 35mm - check that
shutter speed is not too fast for sync, Medium/large format - pull dark slide, check that sync
cord is connected. Make sure f-stop and shutter speed are correct for film being used. Be able
to load various formats of film.
Cameras differ and a photographer can review any peculiarities of his/her equipment. If you
have to be taught, don't expect to be paid full rate. Count shots and be ready for roll changes.
Put roll numbers on the film and keep with the Polaroids in one place. Keep track of: exposures
and pertinent technical data, model releases, materials used as required by photographer. Make
sure all cameras are unloaded at end of shoot (double check that they are rewound before opening back).
Never shoot while photographer is shooting, unless requested to do so.
Business
Keep track of all receipts and reimbursable expenses to include with invoice: mileage, tips,
and similar and make sure they are legible.
Have your invoice ready to present at end of shoot. Include: Client name, shoot date, your
address, phone number, and Social Security number. (Some photographers will request invoice
mailed or faxed within a specific time frame. Omission of this information will delay your payment.)
Practice confidentiality about client and photographer. Gossip is for busybodies, not a
professional assistant.
Ask for photographer's business card. It helps to have contact information (for a variety of reasons)
and can give you ideas when you begin to look at designing your own stationery.
Finally
This is vital: Always remember that you were hired by the photographer to assist. You were not hired
to: Promote yourself; tell the client how you would do a shot; or discuss money matters around the
client or the art director.
© Pamela Kruzic. Pamela Kruzic is a freelance assistant based in Knoxville, Tennessee and is
an ASMP affiliate.
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