Information For

ASMP Seminars

Pricing and Negotiating

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Four hours packed with information that will improve your business — Susan Carr presents What do I Charge? and Blake Discher presents I Stink at Negotiating.

"Both speakers inspired so much confidence in me for estimating jobs."
Ryan Weber

"This program is fresh, relevant and up to date. An excellent refresher from SB2."
Christopher C. Bayne

What Do I Charge?

Are your clients asking for more and paying less? Are your costs increasing? Are you struggling with how to determine your fees? And, what about talking to clients about price?

Susan Carr presents a candid discussion on licensing and pricing your work. Take the mystery out of determining your fees and setting licensing terms. Get real world strategies for pricing in this tough business climate. Learn how to sell your prices with confidence.

Seminar topics:

What you need to know about copyright.
A real world look at how to license photography.
Why are copyright, licensing and pricing connected?
Pricing models.
Learn the steps to determining what to charge.
Selling your price.

I Stink At Negotiating

Do you panic when you have to discuss money with a client? Do you talk too fast, ramble or sound indignant? Do you give in too fast to a lower price or broad licensing terms?

Join Blake Discher for his highly acclaimed "Strictly Business 2" lecture on how to win jobs. Blake will teach you the steps to become a top negotiator. This critical skill can change your business in the most profound way — more and better work! Blake will walk you through real world scenarios, show you how to listen and talk to prospects turning them into loyal clients.

Seminar topics:

Learn how to prepare for a negotiation.
Researching the client.
Increasing your clout.
Listening skills.
When is it time to walk away?
The follow-up is critical.

The Presenters:

"I really like how Susan interweaves examples into the various topics she covers."
Christopher C. Bayne

"Passion comes through."
Jeff Miller

Susan Carr is a professional and fine art photographer based in Chicago. She specializes in architectural photography and has been in business for over twenty years. Her photographs are included in corporate and private collections, most notably the Pfizer Corporation and the Museum of Contemporary Photography.

A past president of ASMP, Susan has long been dedicated to the advocacy and education of fellow photographers. Susan organized and managed the highly successful ASMP Strictly Business 2 conferences and currently oversees ASMP's educational seminars. Susan is the editor of the latest ASMP Professional Business Practices in Photography (2008), published by Allworth Press.

"Blake's tell it to you straight style is perfect."
David Hillegas

"Incredible information — Blake has removed the smoke and mirrors of our business."
Alicia Eschwege

Detroit photographer Blake Discher specializes in people photography for leading editorial publications and Fortune 500 corporations for advertising and annual reports throughout the world.

Blake's fascination with photography began in the eighth grade and he's been hooked ever since. He unselfishly shares his knowledge with students and other photographers through his involvement with the American Society of Media Photographers, most recently as an educator in ASMP's successful Strictly Business 2 conferences.

It's Blake's keen ability to make subjects feel at ease in front of the camera that takes him around the world to produce award-winning photographs for clients such as General Motors, DaimlerChrysler, American Airlines and Oracle.

A professional photographer for 20 years, he shares his home with his wife Lesley and his four year old son Blake. When not working, he's usually tinkering with one of his British-made vintage Triumph automobiles. His work can be seen at www.fireflystudios.com. In addition, Blake's other company, www.go-seo.com, consults for small businesses in search engine optimization.