ASMP Seminars
Multimedia and Video
This event has passed. Its description is archived below.
Is video or multimedia an option for your business? How do you get started? How steep is the learning curve?
Paula Lerner and Gail Mooney, two accomplished still photographers, are expanding their markets and the reach of their work through the use of multimedia and video. Come learn how photographers can apply their skills to these new outlets. Lerner and Mooney will share their work; discuss the basics of each medium, the critical nature of good audio and careful lighting. This is a four-hour seminar.
"Really Great!"
Remy Haynes, Los Angeles
"I thought their content and presentation was extremely relevant and well executed."
Ed Carreon, Los Angeles
Seminar Topics:
- Technology is changing how our clients communicate
- An introduction to multimedia
- An introduction to video
- Capture considerations for both mediums
- The importance of good audio
- The importance of good lighting
- Equipment considerations
- Making the business side work
The speakers:
"Gail and Paula have laid out a plan of how professional photographers can make the jump from still printed images into mulitmedia and video. With practical information and real world scenarios, they don't pull any punches."
Richard Kelly
"Gail's enthusiasm is contagious. I walked out of her seminar with a sense of excitement and revitalized energy."
Robert Johnson
"I had been struggling with my first multimedia piece and Paula's presentation gave me the confidence and tools to move my work forward."
Rebecca Sullivan
Paula Lerner's passion for photographing people has taken her from the Amazon to Afghanistan. Since 1985 she has been commissioned by a wide variety of national and international clients in addition to pursuing her own projects. Her client roster includes Smithsonian, washingtonpost.com, Harvard, Children's Hospital Boston, Boston University and Business Week. Paula has experience in producing major multimedia features for journalistic venues as well as applying the same audio/visual storytelling skills to presentations for business and institutions. Although she continues to shoot still assignments, more and more of her time is focused on producing multimedia for both journalistic and commercial clients. She is currently at work on a long term project on women in Kandahar, Afghanistan. In this session she will discuss this transition and how multimedia can be both a profitable business option in addition to being an outlet for personal projects.
Gail Mooney, along with her partner Thomas Kelly, run Kelly/Mooney Productions, a visual communications company in New Jersey. Gail has 30 years of experience in still photography, shooting for international magazines, major corporations and advertising agencies. Gail started shooting 35mm motion footage for stock in 1996, and in 1999 started producing and shooting video projects. Since then, her company has become fully integrated with multimedia. She has also produced two short documentaries: The Delta Blues Musicians and Through the Hearts and Hands of Children about the New Jersey Youth Symphony. She is currently working on a multimedia documentary about two diverse high school groups retracing the Civil Rights Freedom Ride of the 1960's. Gail sees many opportunities for still shooters to expand into video and multimedia, and she feels that this is just the beginning of how technology will transform how we, as visual communicators, will deliver our message in the future.