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PhotoPlus Expo 2011

October 27-29th, 2011 at the Javits Center, NYC

PhotoPlus Expo, the preeminent photographer trade event of the year, will soon be here. It will be an extraordinary networking and educational venue and a time to catch up with old friends, talk to industry leaders, and learn the latest in photo technology and marketing.

Portfolio Reviews at PhotoPlus

ASMP members get 10% discount on Portfolio Reviews organized by the Palm Springs Photo Festival and Photo District News.

It’s a major happening for ASMP folk:

Stop by the ASMP exhibit in booth 1276 — find us (or any exhibitor) on this map of the show floor
A representative from the U.S. Copyright Office will at the booth to answer your questions
Free consultations for members at the booth
The ASMP annual Member Meeting Friday evening, 6-8 PM in the Javits Center (downstairs, room 1A23)
ASMP-sponsored seminars

ASMP booth #1276

The ASMP booth on the show floor will be busy all during the show. In addition to ad-hoc discussions with staffers and fellow members, there will be a number of organized activities.

Free consultations for members
FREE 20-minute consultations for members. These sessions always get booked early. To choose your time and your consultant, use this page. (One consultation per member, please.)

This year’s featured consultants are
Louisa Curtis — Portfolio and Marketing Strategy
Elaine Totten Davis — Portfolio and Marketing Strategy
Blake Discher — Website SEO Reviews, Negotiating Strategy
Katherine Hennessy — Portfolio and Marketing Strategy
Judy Herrmann — Strategic Business Planning
Selina Maitreya — Portfolio and Marketing Strategy
Carolyn Potts — Portfolio and Marketing Strategy
Thomas Werner — Fine Art Portfolio Review

ASMP Annual Member Meeting

Friday, Oct. 28th — 6-8 pm in the Javits Center, room 1A23 (downstairs)

6:00 pm - 6:15 pm	Welcome — Executive Director Gene Mopsik
6:15 pm - 7:00 pm	Update from the President — Jim Cavanaugh
7:00 pm - 8:00 pm	Evening presentation — introduced by Susan Carr Photographers helping Photographers — Jenna Close, Ed McDonald and Clark Dever will each share how they have leveraged changes in the industry and new technologies to create new channels of income. These stories are real-world hard work, talent and smarts. Join us and spark new ideas for your business. As Ed shares, “I had to change how I define myself in order to see the new opportunities.”

Doors open at 5:30 pm. The first 125 members to arrive will get free tickets to Saturday's ASMP-sponsored seminars, Breaking Into the Biz: What Every Student and Emerging Photographer Should Know with Judy Herrmann, and What Every Photographer Should Know About Copyright with Richard Kelly and Susan Carr.

ASMP sponsored seminars

The seminars are part of the PhotoPlus Conference, and are held in the meeting rooms on Level 1 (basement) of the Javits. Registration info for the Conference is here.

Thursday, Oct 27, 2011 — 1:30 PM to 3:30 PM
Sales and Negotiating for the New Photo Business Reality
Speaker: Blake Discher
Track: Marketing + Social Networking
Sponsor: ASMP

Do you know how to sell yourself and negotiate the price you’re worth? How good are you at networking? Understanding these critical skills can change your business in the most profound way — more and better work! Join acclaimed ASMP speaker Blake Discher for this valuable session filled with practical, real world information about the photography business. From the power of strong listening skills to how to “work a room” when networking, Discher will offer practical insights that attendees can immediately put to use. Coming from the perspective that you’re a salesperson first, he will also shed light on the current photo market, discuss negotiating workflows, demonstrate how to determine and sell your fees, and offer tips on finding and keeping clients. Handouts will be made available.

Saturday, Oct 29, 2011 — 1:30 PM to 3:30 PM
Breaking Into the Biz: What Every Student and Emerging Photographer Should Know
Speaker: Judy Herrmann
Track: It’s Your Business
Sponsor: ASMP

Sure you want to be a professional photographer and you’ve got talent, drive and ambition; but where do you start? In this seminar, veteran photographer Judy Herrmann will provide a wealth of resources and share real-world tactics that will help you hit the ground running. Topics include finding work as an assistant, portfolio development, marketing your work, pricing and developing sound business practices. This seminar is ideal for students and emerging photographers looking for guidance and advice, faculty members seeking resources for business courses, or anyone who is contemplating a career change into this exciting but challenging field. Handouts are available online.

Saturday, Oct 29, 2011 — 3:45 PM to 5:45 PM
What Every Photographer Should Know About Copyright
Speakers: Richard Kelly and Susan Carr
Track: It’s Your Business
Sponsor: ASMP

In a follow up to their highly acclaimed presentation at Houston FotoFest, ASMP education director Susan Carr and ASMP president Richard Kelly present a two-hour seminar all about copyright. Topics to be addressed include: an explanation of what can be copyrighted and what those rights are; a brief history of how copyright law has evolved; a discussion about Fair Use; how to define an infringement; and what is the Copyright War? Carr and Kelly will also shed light on artist considerations specifically related to copyright in the age of digital distribution and will cover solutions pioneered by organizations such as Creative Commons, PLUS and Public Knowledge. Finally, they’ll review the basics of copyright registration and discuss why all photographers who value their work should bother to register their images. With the proposed Orphan Works and other business pressures looming over your photo ownership, this is a seminar not to be missed.

To register for PhotoPlus seminars, go to http://www.photoplusexpo.com/.